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However, you shouldn’t ignore this group of link building tactics entirely. Each of them can actually be quite beneficial for your online business for reasons other than acquiring links.
In the beginning, search engines were based on the number of times a word was repeated. When doing a search, they tracked those terms in their index to find which pages had them in their texts, better positioning the one that had it repeated the most times. Nowadays, they are more sophisticated and base their indexes on hundreds of different aspects. The date of publication, if they contain images, videos or animations, microformats, etc. are some of those things. Now they give more priority to the quality of the content.

Once the pages are crawled and indexed, it's time for the algorithm to act:  Algorithms are the computer processes that decide which pages appear earlier or later in search results. Once the search is done, the algorithms check the indexes. This way they will know which are the most relevant pages taking into account the hundreds of positioning factors. And all this happens in a matter of milliseconds.

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You should resist the urge to add your website to every single business directory there is just to get yourself another link. Instead, focus on those that are well known, have traffic and therefore might bring actual visitors to your website.
You can see the sites that link to you the most, the most linked URLs of your site and the most frequent anchor texts. In addition, this tool allows you to also optimize interlinking , being able to see your internal links in order of relevance (in tables where you will see the most linked pages at the beginning). 

If you are going to optimize your website for search engines , don't forget to get external links from other websites . Also remember that the semantics of the website that links to you is also important. That there are keywords related to your target keyword on the website that refers you, will give more strength to your link. Although what gives the most strength to a link is that the site has visibility and the link brings you traffic.

Well, I think I leave nothing to tell you. But if you think I'm forgetting something, you know any technique or website to get good links, I invite you to make a comment on this entry . I will be happy to add it to help the readers of this blog.

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if you’re a small business owner and you’ve learned about a local business directory where fellow entrepreneurs get their leads, you should absolutely list your business there.
We are going to review a basic that cannot be missing in your online strategy:  SEO or web positioning .

Having a website for your brand or company is the basis of any digital presence, but the effort to create it is useless if you don't make sure that your audience finds it. Therefore, it is essential to make Google work in your favor. Let's take a look at  what SEO is, why it's so important, and how search engines work.
SEO is the acronym for  Search Engine Optimization  . Wikipedia defines it as "the process of improving the visibility of a website in the organic results of different search engines".

It is very important to be clear that SEO refers to organic results, that is, not paid. The complementary option (paying a cost per click to occupy the first places for a certain search) is known as SEM or Search Engine Marketing. To put a metaphor, SEO is similar to looking for a good free parking next to the place where you have to go, while SEM would be the equivalent of paying for parking.


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